Strategic Plan,Conceptualizing a Business Essay Example | Topics and Well Written Essays - 750 words

Strategic Plan,Conceptualizing a Business - Essay Example It has the ability for catering of services for both females and males in the area. To ensure that clients get quality services and products; to enhance their mental relaxation and improve on their physical appearance. Being a reputable salon; that offers quality products and services at fair prices (Hormozi et al., 2002). Disney has been a leading hair stylist in the city has worked with major beauty â€Å"spas† that deals with top models and wealthy clienteles. Through the three years of experience in upscale salons Disney has been able to create a reputable name in the beauty stylish industry with a strong base of clienteles. Working with her fellow beauticians; Disney is most destined to build this business enterprise a successful undertaking. Forming from this reputation already earned this company tends to attract more clients and continue the growth of the company. Our business company is located in one of Greensted busy streets which is easily accessible to any person, thus our clienteles won’t find difficulty locating us. The environment is conducive with enough space that ensures the clients receive professional services and recreation. Our business provides quite a variety of products and services all under one roof, and we are flexible in the working hours to suit our customers’ needs. The high reputation of our staff and the owner of being able to offer quality services to suit each customer needs will earn us more new clients and strengthen the relationship with our current clients (Karlsson & Honig, 2009). The company will provide services that cater needs of the whole family setting; that are convenient to children, women and men. These diverse services are: 1) Hair services: shampoo, weaving and waving, colors, haircuts, conditioners, relaxers, curling, perms and reconstructing; 2) Skin care services: facials, massage, and body waxing. 3) Nails Services: polish, manicures,

Analyse how Public Relations communications theory can help an Essay

Analyse how Public Relations communications theory can help an understanding of the role of new media - Essay Example Toward the end of the century, as business corporations became the dominant institutions of our times, the scope of PR widened and assumed new roles in the commercial realm of product marketing. At the birth of the new millennium, the ascendency of digital technology into the mainstream has once again enhanced and redefined the nature and role of public relations industry. Irrespective of the evolution and change of mediums of communication over the last century, the essence of PR industry has remained more or less the same. In other words, the theoretical framework within which the PR industry operates is applicable across media technologies, both new and traditional. This essay will pertain itself to the analysis of how Public Relations communications theory can help understanding the role of new media. Firstly, new media is a term that is used to refer to a range of communication options that fall along a spectrum. The research team of Diana Owen and Richard Davis have done extensive analytical work on new media. They describe the wide range of new media technologies thus: â€Å"At one end are communications platforms based on old technologies that have taken on new political roles, such as radio and television talk programs, tabloids, and television news magazines. In the middle of the spectrum are mixed or hybrid media that combine elements of traditional media with newer technologies. These include 24-hour cable news programs and the Internet sites of newspapers and magazines. On the far end of the spectrum are new media that have developed as a result of new technology that has been put to novel political uses. Internet applications, such as social networking Web sites like Facebook and MySpace, blogs, video-sharing sites including YouTube, and podcasts fall into this category.† (Owen & Davis, 2008) What we learn from the history of PR theory over the last century is the identification of